As a trained writer, and former page-designer, I knew I was creative. However, nearly a decade ago, when it came time for my own wedding invitations, I absolutely refused the prepackaged store-bought crap on the market. I ended up making all of our save-the-date, wedding invitations, wedding favors, and thank you cards all by hand. I don't mean the kind of cards you print out, fold and mail. No, these we unlike any other invitations of the time.
In my career as a sales and marketing coordinator for a publisher sales group, I've created countless flyers, mailers, brochures, marketing pieces, and presentations. On the side, I created invitations, brochures and every type of marketing pieces for friends, family and businesses.
When my daughter was born, I no longer had time to dedicate to Anna's INK. Instead, I turned to writing a blog that I am turning into a book!
Late last year, I was struck with an idea! With my background in publishing sales - specifically calendars, I should make a calendar to raise funds and awareness for CHARGE Syndrome. I did every aspect of this project. I recruited models, designed the calendar, negotiated with printers, created a website, set up e-commerce to sell the calendar, marketed the calendar using social media, invoiced, shipped, and created metrics of all sales & shipments. It was a complete sell through and neted a nice profit for the CHARGE Syndrome Foundation. The 2015 edition promises to be even bigger and better, as we have over 60 participants!
Creating that calendar has been a passion of mine. I would love to take on different foundations looking to create a fun, interesting, different sort of fundraising calendar. In the meantime, I seek full-time employment, to further my growth, creativity, and skills.